The Fat Of The Land came out when I was only 10 years old.
The 10 year old me was listening to pop music. I’d grown really fond of Madness, and was sucked in to the excitement of the Brit Pop battles of Oasis and Blur…trying to sing Oasis songs with my best Liam Gallagher impersonation. But that was it. Other than that, you were looking to whatever was in the charts…at that point it was The Spice Girls so, secretly, I add, I was listening to them, too.
I remember the first time I saw and heard Prodigy. Top of the Pops, ‘Firestarter’. My Dad had heard it on the radio and was saying how amazing this song was and then it was on TV. A black and white music video, in a tunnel, with Keith Flint dancing and shouting his vocals. I remember thinking I’d never seen anything like it before.
The ‘Firestarter’ video got banned by the BBC due to complaints from parents saying it had scared their children. The video didn’t scare me but it did make me take notice and it has always remained one of the most memorable music videos for me.
Ultimately, the thing that made the ‘Firestarter’ video stand out wasn’t the music – as brilliant as it was, and still is – but actually the performance of Keith Flint. I’d seen clips of, say, The Sex Pistols but Flint was different. At age 10, Keith Flint was the most punk rock person I had ever seen. The devil horn hairstyle, the crazy dance moves, the clothes, the make up…I was enamoured by this person.
I always found it odd that the video for ‘Firestarter’ was black listed. There was nothing scary about it to me, it was just punk. And dance. I soon discovered ‘Breathe’, a video that I thought was creepier than ‘Firestarter’ but fewer people seemed to agree. From those two songs and videos came my introduction to ‘Smack My Bitch Up’ – a music video that, even now, pushes boundaries and a song that, even now, causes such controversy.
Prodigy were a dance band, but they were more than just that…they were the most punk rock band I’d ever seen, with Keith Flint, the most punk rock man I’d ever seen, leading the charge. I remember getting their 1997 album ‘Fat Of The Land’ when I was just shy of turning 11 and listening to it all through. It was like nothing I’d ever heard before.
My love of music is something I often think I got from my Dad. In the car, he’d put on Pink Floyd, Led Zeppelin, Billy Joel, Elton John and so on, and talk to me about the gigs he’d been to. It got me in to rock music from a fairly early age, even if my preferred style was pop. I look back now and think of my Dad introducing me to Prodigy and it makes me laugh a bit. From an outside perspective, to go from introducing your son to ‘Piano Man’ by Billy Joel to ‘Smack My Bitch Up’ by Prodigy…it may seem a bit odd. But this is how I was raised with music, and another reason as to why I think I like music of so many genres.
All of my Dad’s favourite music had their “angry” songs, protest songs almost, but none of them had the raw energy, anger and aggressive feel of the Prodigy. I loved it.
Keith Flint as front man opened my eyes to a vast surrounding of music I’d otherwise ignored. I often think that had it not been for Flint, for Prodigy, I’d have never listened to some of the punk that I adored in my later years, never had listened to Nirvana, never had listened to punk and metal. My musical tastes would be completely different.
On hearing Keith Flint had passed away, aged only 49, I find myself thinking of that first time I heard ‘Fat Of The Land’, and feeling massively grateful for the lasting effect it had on me with my taste in music.
I saw Prodigy perform live only once, at the Download Festival in 2006. It was insane. They headlined the second stage while Guns n Roses headlined main. It felt like more people had come to the tent for Prodigy and the mix of people was unbelievable. Metal heads, ravers, punk rockers…it was a musical free for all. And when they started the whole tent went berserk. Energy like I’ve rarely, if ever, felt at a gig. People climbing the rafters. The whole place a mosh pit.
My cousin and I lasted a few songs before we had to go. You could feel the mood turning on the night and the band were having to stop performing to encourage people to stop climbing rafters. All in all, it was a recipe for disaster. A mix of ravers and moshers, in a tent too small. But Prodigy were immense. Keith Flint parading the front of the stage sticks in my mind. This man, the first person I saw that made me think “punk rock”, is in front of me and he is still the most punk rock person I’ve ever seen.
That mix of people, that impression of Flint, is part of the reason why Keith Flint is an icon. There are very few people that could bridge the gap between dance, electronic, punk and metal like Keith Flint did…and there may not be many that do it anywhere near as good, with such ease, ever again.
To hear that Keith Flint took his own life adds to the sorrow of the day and he joins an ever growing list of musicians I love that have taken their own lives; including Kurt Cobain, Chester Bennington, Chris Cornell and more. All men. All men that other men would look to as a voice – be it a voice to help them release pain, or sadness, or anger…or just a voice they loved.
Suicide is the biggest killer of men aged under 50 in the UK. Bigger than cancer, bigger than road accidents, bigger than heart attacks. Suicide. And with every Chris Cornell, every Chester Bennington and now with Keith Flint we’re all left with it there in front of us. Depression doesn’t care how successful you are, how loved you are or about what you have…but, as men, we struggle to talk. We struggle to admit. Why?
Stigma plays a massive part. With every famous suicide I still see comments online of how selfish the person is, how someone has taken the easy way…”the cowards way”…and it’s all unfair. Suicide is not cowardice, it’s an end to an illness for someone that hasn’t got better. I see comments of “they don’t think about their loved ones”…but I’d argue the contrary and encourage people that believe that to think this way. A suicidal person always thinks of their loved ones. A suicidal person will believe that they are doing the best thing for those people because, and this is the biggest issue, a suicidal person believes more than anything that they are a burden, they are a problem and that everything will be better without them.
Stigmas and attitude can only change when we begin to try to understand. At 49 years old, Keith Flint has added to the number, the already huge number, of UK men aged under 50 that choose to take their own life. Of all those people, how many could have been avoided had more people taken the time to understand and be there rather than pass quick judgements and create stigma?
This is the male problem. And with every famous suicide, the focus comes back. But how sad is it that more death, more pain, is needed to make people reflect, change and talk?
Keith Flint is an icon, and a man I feel I owe a lot to as I know it was him that made me become more open minded to other genres of music and groups of people. The Prodigy and Flint really did take me to another dimension.
And now I hope his passing serves as not just a reminder of his brilliant music, but as a way to make more people become open minded to mental health, removing the stigma around it and maybe give someone the courage to talk to somebody else instead of meeting the end.